Meet MagMiMi - the cutest mystery collectible plush toys. Tiny, adorable, and totally magnetic - MagMiMi are palm-sized plush pals packed with personality! Each one features a super-soft cuddly body, a smooth stylised roto-cast head, built-in magnets in every limb, and a premium metal keychain so you can take them anywhere. Wear them, stick them, link them - there’s no wrong way to play. Pop them onto your finger, snap them onto your fridge, clip them to your backpack, or connect them together to create your very own irresistibly cute plush parade. Every MagMiMi comes inside its own custom metal display tin. There are 9 adorable MagMiMi friends to collect in Series One, each designed with super cute, on-tChildrend kawaii style. Your MagMiMi is the perfect little fidget buddy. Tap their smooth head, squeeze their soft plush body, and click their hands and feet together. Keep little hands busy, minds focused, and imaginations happy with these cute, portable, and oh-so-fun pals.